Hey there! I’m Dave Wigder, a product strategist/leader, UI/UX designer and successful business leader with over 10 years of experience researching, planning, designing, and iterating digital products from discovery to post launch.
Process
My goal is to help companies solve problems in the most efficient and meaningful way possible. I am a believer in creating strong product foundations that are flexible for growth and iteration.
Strategy & Discovery
The most important part of any new product or product rebuild, strategy & discovery sets the groundwork for what problems need solving, who the market is, who the competitors are, and what the game plan is.
Architecture, Wireframing & Rapid Prototyping
After distilling all of the information collected during the strategy phase, this phase sets the structure of the product and allows for early market testing.
Product Design
The goal of this phase is to produce implementation-ready interface designs for engineering. Although it’s important to include engineering in the early stages of research, it’s mandatory they are involved in decomposing work into small releasable chunks.
Testing & Iteration
Just because a product is in the market being used does not mean it’s complete. Ongoing testing and iterations are part of the product lifecycle and needs to be a part of the process.
