Customers don’t have a great way to find qualified outdoor guides in their local area and guide shops have limited ways of getting their amazing experiences out into the world. Our goal was to create a two sided marketplace to connect outdoor enthusiasts with qualified adventure guides. Activities included skiing, fly fishing, climbing, mountain biking and kayaking.
Problem identification started with user research, onsite observations and adventure travel market research. Once we had a solid north star to go after, we moved to the next step.
After some initial user research and product strategy sessions around what we were going to build, it was time to get some wireframes in place so we can start to collect some early user feedback on our initial ideas. Prototypes were made via simple clickable Invision mockups and consisted of remote and in person session.
After collecting data from usability studies during prototyping, I constructed some high fidelity iOS app designs. These designs were then vetted externally to collect additional feedback as well as internally to gather feasibility feedback from the engineering team so we can determine what the initial release of the adventure side product was.
Building out reusable components was a goal we had at the beginning of the project. This helped us release new features and functionality with limited engineering resources.
Following the adventurer customer workflows, we had to plan and build for the other side of the marketplace (the supply side). We used our research collected early on to build out a lightweight adventure management platform including scheduling and payments.
After releasing the iOS application to users, we then had the task of completing the web application that mimics the mobile functionality.